Jialu Shi施嘉璐

Fans were scored on recency, frequency and depth of email engagement, then grouped by sport interest and permission. Squash gets a randomised test of a rules primer against an athlete story. Badminton compares core and related-interest fans descriptively, without causal claims.按邮件互动的近期性、频次和深度给粉丝打分，再按项目兴趣和营销许可分组。壁球做随机测试，对比「规则入门」和「运动员故事」；羽毛球只对核心粉丝和相关兴趣粉丝做描述性对比，不下因果结论。

The plan is framed as a test: 199 recipients, then review clicks, opt-outs and sales before scaling.方案定位为测试：先发 199 人，复盘点击、退订和销量后再决定是否放大。

The research framed the problem: a saturated streaming market, discovery driven by TikTok and algorithms, and viral trends that fade fast. The team's answer was to turn online attention into real-life participation, with pop-ups in Shanghai, Los Angeles, Seoul and Madrid.调研把问题讲清楚：流媒体市场饱和，发现渠道由 TikTok 和算法主导，爆款热度消退很快。团队的方案是把线上关注转成线下参与，在上海、洛杉矶、首尔和马德里做快闪。